What is a B Corp?

What is a B Corp?

Rebecca Wetten

B-Corps and sustainability specialist

It's not enough to just make a profit. Companies know this and are now keen to advertise their ESG credentials. What's a good way of doing this? Well, applying to become a B Corporation would be a start. Join Rebecca Wetten in this video as she explores the history and need for B Corp.

It's not enough to just make a profit. Companies know this and are now keen to advertise their ESG credentials. What's a good way of doing this? Well, applying to become a B Corporation would be a start. Join Rebecca Wetten in this video as she explores the history and need for B Corp.

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What is a B Corp?

17 mins 35 secs

Overview

B corps were born out of a failure of law and regulation to hold businesses accountable for their impact on society and the environment. With the introduction of B Corps, companies prioritise both profits and ethics, alleviating social and environmental misbehaviour.

Key learning objectives:

  • Define a B Corp

  • Understand why companies should become B Corp

  • Outline the benefits and drawbacks of acquiring B corp status

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Summary
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Expert
Rebecca Wetten

Rebecca Wetten

Rebecca Wetten is the Senior Commercial Lead at the environmental charity Hubbub and a passionate environmentalist. She started her career in publishing, before moving onto Swedish startup, Karma, an app to tackle food waste. As the Head of Hotels, Restaurants & Cafes, Rebecca launched the app in the UK and led the business-to-business side. With the help of her team, they achieved B Corp certification for Hubbub Enterprise, the charity's social enterprise arm.

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