Pathway

Greenwashing

Learn to identify and combat greenwashing, the dissemination of misleading environmental claims. Join Keith Mullin and Roger Miles as they uncover notable examples of greenwashing and explore stakeholder responsibilities in minimising this deceptive practice.

Pathway Information

Video Modules

5View all

Duration

56 mins 45 secs

Level

Foundational

Reviews

4.7

CPD credits

Subtitles

Danish (Dansk), German (Deutsch), English, Spanish (Español), Finnish (Suomi), French (Français), Norwegian (Norsk), Swedish (Svenska)

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About this Pathway

Greenwashing is the act of distributing false information about something being more environmentally friendly than it actually is. With a looming climate crisis, it seems like more companies than ever are at risk of falling into this trap. Join Keith Mullin and Roger Miles as they explain what greenwashing is, some notable examples and the responsibility of stakeholders to minimise this behaviour.

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What you will learn

Understand greenwashing and its impact

Learn from real-life examples of greenwashing

Grast the types of greenwashing and key terminology

Who is this for?

This pathway is designed for professionals, investors, and individuals interested in understanding the concept of greenwashing and its implications. Whether you're involved in sustainability, finance, or seeking to make informed choices as a consumer, this pathway provides valuable insights into greenwashing practices, real-life examples, and the responsibility of stakeholders in minimizing this behavior.

Experts

Keith Mullin

35 years: Capital markets editorial

Keith is the founder and director of KM Capital Markets, a media and thought-leadership consultancy. He spent the past 35 years working in specialist capital markets media and has had a ring-side seat at all of the major market events. Prior to setting up KM Capital Markets in 2017, Keith worked at Thomson Reuters.

Roger Miles

25 years: Behavoural science & conduct

Roger researches behavioural risks in organisations, and advises senior leaders on how best to communicate risk and conduct matters. Previously, Roger ran risk communication programmes for professional bodies and the British Government. He now runs industry-level Academies for Conduct and Culture, and produces workshops with financial firms.

Pathway content

Targets & Disclosure Sector and Region Transition
What is Greenwashing?
In the first video of this series, Keith begins by introducing Greenwashing and some examples of how some companies could potentially be seen as greenwashing. He also talks about some of the regulatory moves around data disclosure that investors and other stakeholders are calling for.
Keith Mullin • 10:36
Targets & Disclosure
The Role of Stakeholders to Minimise Greenwashing
In the second video of this series, Keith talks about moves to harden the regulatory requirements around data disclosure, which many agree are needed to make green finance more credible.
Keith Mullin • 10:26
Targets & Disclosure
Real Life Examples of Greenwashing
In the last video of this series, Keith takes us through some real-life examples from the debt capital markets where there has been some disagreement amongst market participants about whether issuers are greenwashing or not.
Keith Mullin • 06:27
Targets & Disclosure
The Rising Tide against Greenwashing
In this two-part video, Roger explores the concept of "greenwashing." First, what does it mean, and where does this idea belong in the current landscape of expectations around what constitutes good business practices and environmentally friendly operations.
Roger Miles • 13:48
Targets & Disclosure
Types of Greenwashing and Key Terminology
In this video, we are going to look at some detailed examples of greenwashing in action, as well as various words used to identify different forms of the problem.
Roger Miles • 15:28