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Greenwashing is the act of distributing false information about something being more environmentally friendly than it actually is.

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Tackling the Cost of Living Crisis

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In the first video of this two-part video series, Elisa introduces us to sustainability. She begins by looking at the difference between sustainability and corporate social responsibility, two terms that can be easily confused.

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Banking Essentials - Part I

This pathway will walk us through the basics of banks, starting with some of the different types and their main functions, then starting to look at the regulation faced by the banks, both before and after the Global Financial Crisis.

Greenwashing

Greenwashing is the act of distributing false information about something being more environmentally friendly than it actually is.

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Plans & Membership

Our Platform

Expert led content

+1,000 expert presented, on-demand video modules

Learning analytics

Keep track of learning progress with our comprehensive data

Interactive learning

Engage with our video hotspots and knowledge check-ins

Testing & certification

Gain CPD / CPE credits and professional certification

Managed learning

Build, scale and manage your organisation’s learning

Integrations

Connect Finance Unlocked to your current platform

Featured Content

More featured content

Tackling the Cost of Living Crisis

In this video, Max discusses the cost-of-living crisis currently enveloping the UK. He examines its impact on households as well as the overall economy.

CSR and Sustainability in Financial Services

In the first video of this two-part video series, Elisa introduces us to sustainability. She begins by looking at the difference between sustainability and corporate social responsibility, two terms that can be easily confused.

More featured content

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Introduction to Buffettology

Introduction to Buffettology

Peter Eisenhardt

30 years: Capital markets & investment banking

Warren Buffet is one of the greatest investors of all time. Peter discusses key concepts, including value investing and compounding, to explain why Warren Buffet has been so successful in his investments.

Warren Buffet is one of the greatest investors of all time. Peter discusses key concepts, including value investing and compounding, to explain why Warren Buffet has been so successful in his investments.

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Introduction to Buffettology

9 mins 35 secs

Overview

Warren Buffett is considered one of the greatest investors of all-time, with a net worth exceeding $80bn. Buffett has an uncanny ability to to articulate his ideas on investing: seven of which are outlined below.

Key learning objectives:

  • Outline some facts about Warren Buffett

  • Understand how the work of Benjamin Graham influence Buffett

  • Outline Buffett’s key principles for investing

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Summary

What are some facts about Warren Buffett?

  • Born in 1930.
  • He lives in the same modest stucco house he bought for $31,000 in 1958.
  • Buffett was taught by Benjamin Graham at Columbia University in the 1950s. Graham has been called the “Dean of Wall Street” and the “Father of Value Investing”.
  • Referred to as the “Oracle of Omaha”.
  • He hosts an annual event attended by 20,000 people.
  • In 2011, he received America’s highest civilian honour, the Presentation Medal of Freedom.

How did the work of Benjamin Graham influence Buffett?

The first principle of value investing is capital preservation. This is vital to achieving strong investment returns. To achieve this, Graham’s strategy was:
  • To look for popular or neglected companies with low price to equity and price to book ratios
  • He analysed returns on equity, debt and profit margins
  • Finally, he studied footnotes to see whether companies had overlooked, hidden assets
Graham utilised the “intrinsic value” of a company, and compared it to the stock price. If the intrinsic value was above market value, he had a “margin of safety” to help protect against market declines. Buffett said he tries to find companies which have a margin of safety of 25%.

What are Buffett’s key principles for investing?

  1. Start investing early, and keep investing
    • Buffett said “I made my first investment at age 11. I was wasting my life up until then”
  2. Be disciplined
    • Buffet says “Do not save what is left after spending, but spend what is left after saving”
  3. Invest for the long-term
    • Buffett says “Our favourite holding period is forever”
  4. Invest in quality
    • Buffet says “Price is what you pay. Value is what you get. Weather its stocks or socks, I like buying quality merchandise when the price is marked down”
  5. Invest in what you understand
    • Buffet will not invest without adequate information or knowledge. In fact, he has stayed away from many tech companies and IPOs. He states “Risk comes from not knowing what you’re doing”
  6. Be patient
    • Buffett says “The difference between successful people and really successful people is that really successful people say no to almost everything”
  7. Stick with what works
    • Buffett is not afraid to take large positions in companies in which he has real belief. In so doing, he exercises real shareowner capitalism by sheltering company management from the short-term pressures of the market

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Peter Eisenhardt

Peter Eisenhardt

Peter has over 30 years experience working in banking. He has held several senior positions in international investment banks. Peter is now the Secretary General of the International Council of Securities Associations

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