Conduct (4/6): Bias Effects

Conduct regulators are interested in why you behave the way you do. How your brain makes decisions largely dictates how you behave. As a result, it is beneficial to be aware of when we make decisions based on biases rather than rational judgements. In this video, Roger outlines some of the biases that impact decisions, namely: loss aversion, present bias, affect, overconfidence, projection and selective attention.