25 years: Behavoural science & conduct
In order to understand how a firm’s purpose drives its culture, you need to understand how a company describes, to itself and others, the essential purpose of the firm, its products and its services, and so its reason for existing. In this video, Roger talks about generating and articulating the essential purpose of the firm.
In order to understand how a firm’s purpose drives its culture, you need to understand how a company describes, to itself and others, the essential purpose of the firm, its products and its services, and so its reason for existing. In this video, Roger talks about generating and articulating the essential purpose of the firm.
6 mins 8 secs
To understand how a firm’s purpose drives its culture, you need to understand how a company describes, to itself and others, the essential purpose of the firm, its products and its services, and so its reason for existing.
Key learning objectives:
Outline some challenging and inspiring statements of purpose
Outline various purpose themes