Disruptive risks are present in everyday life; Amazon’s impact on retail, takeout and delivery services by the likes of Just Eat and Deliveroo, and the smartphone / app enabled use of taxis provided by the likes of Uber. However, in a business to business (B2B) context, these disruptions can adversely affect our businesses if we don’t anticipate and counter them.
Key learning objectives:
What is disruption or disruptive risks?
How can we better understand disruptive risks?
How can an enhanced understanding of disruption create value?