Featured Pathways

More pathways

Banking Essentials - Part I

This pathway will walk us through the basics of banks, starting with some of the different types and their main functions, then starting to look at the regulation faced by the banks, both before and after the Global Financial Crisis.

Greenwashing

Greenwashing is the act of distributing false information about something being more environmentally friendly than it actually is.

More pathways

Book a demo

Pricing

Ready to get started?

Plans & Membership

Our Platform

Expert led content

+1,000 expert presented, on-demand video modules

Learning analytics

Keep track of learning progress with our comprehensive data

Interactive learning

Engage with our video hotspots and knowledge check-ins

Testing & certification

Gain CPD / CPE credits and professional certification

Managed learning

Build, scale and manage your organisation’s learning

Integrations

Connect Finance Unlocked to your current platform

Featured Content

More featured content

Tackling the Cost of Living Crisis

In this video, Max discusses the cost-of-living crisis currently enveloping the UK. He examines its impact on households as well as the overall economy.

CSR and Sustainability in Financial Services

In the first video of this two-part video series, Elisa introduces us to sustainability. She begins by looking at the difference between sustainability and corporate social responsibility, two terms that can be easily confused.

More featured content

Book a demo

Pricing

Ready to get started?

Featured Pathways

More pathways

Banking Essentials - Part I

This pathway will walk us through the basics of banks, starting with some of the different types and their main functions, then starting to look at the regulation faced by the banks, both before and after the Global Financial Crisis.

Greenwashing

Greenwashing is the act of distributing false information about something being more environmentally friendly than it actually is.

More pathways

Book a demo

Pricing

Ready to get started?

Plans & Membership

Our Platform

Expert led content

+1,000 expert presented, on-demand video modules

Learning analytics

Keep track of learning progress with our comprehensive data

Interactive learning

Engage with our video hotspots and knowledge check-ins

Testing & certification

Gain CPD / CPE credits and professional certification

Managed learning

Build, scale and manage your organisation’s learning

Integrations

Connect Finance Unlocked to your current platform

Featured Content

More featured content

Tackling the Cost of Living Crisis

In this video, Max discusses the cost-of-living crisis currently enveloping the UK. He examines its impact on households as well as the overall economy.

CSR and Sustainability in Financial Services

In the first video of this two-part video series, Elisa introduces us to sustainability. She begins by looking at the difference between sustainability and corporate social responsibility, two terms that can be easily confused.

More featured content

Book a demo

Pricing

Ready to get started?

Book a demo

Pricing

Ready to get started?

What is Investment Advice and Investment Guidance?

What is Investment Advice and Investment Guidance?

Faisal Sheikh

25 years: Wealth and risk management specialist

In this video, Faisal explains investment advice in more detail in a wealth management context by exploring the difference between "investment advice" and "investment guidance." He also takes us through some specific regulatory requirements that those providing clients with investment advice are subject to and how these have been impacted by the 2018 changes made to regulation.

In this video, Faisal explains investment advice in more detail in a wealth management context by exploring the difference between "investment advice" and "investment guidance." He also takes us through some specific regulatory requirements that those providing clients with investment advice are subject to and how these have been impacted by the 2018 changes made to regulation.

Subscribe to watch

Access this and all of the content on our platform by signing up for a 7-day free trial.

What is Investment Advice and Investment Guidance?

5 mins 58 secs

Overview

Although the term “advice” is used extensively within the financial industry, in the Wealth Management industry it is important to distinguish between what is considered “Investment Advice” versus mere “Guidance”. Investment advice is a personal recommendation of what a registered advisor thinks a client should do when weighing up their investment options, whereas investment guidance is more general information about financial products. It is essential to understand the specific regulatory requirements that apply to investment advice and specifically those introduced through MiFID II, including the client suitability and appropriateness tests.

Key learning objectives:

  • Understand the key differences between Investment Advice and Investment Guidance

  • Understand MiFID II Investment Advice Requirements and when do they apply

Subscribe to watch

Access this and all of the content on our platform by signing up for a 7-day free trial.

Summary

What is the difference between investment advice and guidance?

Investment advice is a personal recommendation of what a registered advisor thinks a client should do when weighing up their investment options, whereas investment guidance is more general information about financial products. As advice is specific and actually tells the client what to do, any recommendation that the advisor offers are subject to the following conditions:

  1. The recommendation is suitable for and personal to the client
  2. It will be based on the clients’ specific circumstances, investment goals and financial objectives
  3. In the UK, only an FCA-regulated firm can provide this kind of advice

What are the MiFID II Investment Advice Requirements?

Investment advice is regulated by the Markets in Financial Instruments Directive (MiFID II), specifically through a section called the ‘Client Suitability and Appropriateness framework’ 

MiFID II introduced requirements for Investor protection which are as follows:

  • Aligning certain asset classes and Market Infrastructure to reduce Investor risk
  • Mandating firms to provide more detailed information to Investors on costs and charges ie commissions charged
  • To evaluate the client for suitability and appropriateness when providing investment advice or execution-only service
  • To determine that the investment advice is being provided on an independent basis
  • When firms cater to the role of providing investment advice to their clients or managing clients’ investment portfolios, it becomes the investment firms’ responsibility to extract the requisite information from the client so that a suitable recommendation can be made to the client

How do wealth managers evaluate the suitability and appropriateness of investments for clients?

A deep understanding of the financial situation of clients is essential, this includes investment knowledge, experience and investment objectives. This insight requires frequent interaction with clients to ask them for information, including career history or trading experience.

 

Subscribe to watch

Access this and all of the content on our platform by signing up for a 7-day free trial.

Faisal Sheikh

Faisal Sheikh

Faisal is a wealth management professional has spent almost 30 years working in the field of risk management, risk control, internal auditing in the financial services and public sector. Most recently, Faisal was the Head of Risk for the Wealth Management business of UBS in the UK. He has also extensive international experience across Europe, the Americas, Asia and Africa. He has also a served as CISI operational risk expert panel member.

There are no available videos from "Faisal Sheikh"