About B Corps Pathway

What does it take for a business to balance profit and purpose? In an age where consumers and investors are demanding more from the companies they support, B Corp certification stands out as a gold standard in corporate sustainability. It signals that a business meets high standards of social and environmental performance, transparency, and accountability. In this pathway, Rebecca Wetten unpacks the journey to becoming B Corp certified — exploring its origins, the rigorous process involved, and the tangible benefits that come with achieving this globally respected status.

In this pathway

Pathway experts

Rebecca Wetten

B-Corps and sustainability specialist

Rebecca Wetten is the Senior Commercial Lead at the environmental charity Hubbub and a passionate environmentalist. She started her career in publishing, before moving onto Swedish startup, Karma, an app to tackle food waste. As the Head of Hotels, Restaurants & Cafes, Rebecca launched the app in the UK and led the business-to-business side. With the help of her team, they achieved B Corp certification for Hubbub Enterprise, the charity's social enterprise arm.