Portfolio Manager and Data Scientist
Alternative data is the new gold in finance. Every time that we like, dislike, or post something online, we are creating this new breed of data. In fact, some companies are now using this to predict quarterly earnings and performance. Join Carlos Salas in this video as he explores the benefits and challenges of alternative data.
Alternative data is the new gold in finance. Every time that we like, dislike, or post something online, we are creating this new breed of data. In fact, some companies are now using this to predict quarterly earnings and performance. Join Carlos Salas in this video as he explores the benefits and challenges of alternative data.
Structured data refers to any data that resides in a fixed field within a record or file, whereas unstructured data refers to any data that does not reside in a traditional row-column database or file. Unstructured data accounts for more than 90% of the world's total generated data. Alternative data has been used to measure supermarket chain performance, measure the organic growth of a fast-food chain brand and measure the number of app downloads to rate the penetration of a new video game release. However, challenges include budget constraints, technological risks and legal and/or compliance breaches.
Key learning objectives:
Define alternative data
Understand alternative data use in finance
Identify the key challenges of alternative data