The FEAST Framework I

The FEAST Framework I

Christian Hunt

25 years: Behavioural science & compliance

In the third video to this series, Christian introduces the FEAST framework, identifying the components behind it, and how they can be used to influence behaviour.

In the third video to this series, Christian introduces the FEAST framework, identifying the components behind it, and how they can be used to influence behaviour.

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The FEAST Framework I

9 mins 49 secs

Overview

To deploy Behavioural Science (BeSci) effectively, we need to understand the drivers of human behaviour. These are varied and complex, but often highly predictable. By using a simple framework, based around the word FEAST, we can understand what the key drivers are, and how we can influence them.

Key learning objectives:

  • Learn about the Behavioural Insights Team

  • Understand how to deploy the components of FEAST, a 5-part Behavioural Framework

  • Learn the individual concepts behind FEAST & how they can be used to influence behaviour

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