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Greenwashing

Greenwashing is the act of distributing false information about something being more environmentally friendly than it actually is.

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In this video, Max discusses the cost-of-living crisis currently enveloping the UK. He examines its impact on households as well as the overall economy.

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In the first video of this two-part video series, Elisa introduces us to sustainability. She begins by looking at the difference between sustainability and corporate social responsibility, two terms that can be easily confused.

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Featured Pathways

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Banking Essentials - Part I

This pathway will walk us through the basics of banks, starting with some of the different types and their main functions, then starting to look at the regulation faced by the banks, both before and after the Global Financial Crisis.

Greenwashing

Greenwashing is the act of distributing false information about something being more environmentally friendly than it actually is.

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Book a demo

Ready to get started?

Our Platform

Expert led content

+1,000 expert presented, on-demand video modules

Learning analytics

Keep track of learning progress with our comprehensive data

Interactive learning

Engage with our video hotspots and knowledge check-ins

Testing & certification

Gain CPD / CPE credits and professional certification

Managed learning

Build, scale and manage your organisation’s learning

Integrations

Connect Finance Unlocked to your current platform

Featured Content

More featured content

Tackling the Cost of Living Crisis

In this video, Max discusses the cost-of-living crisis currently enveloping the UK. He examines its impact on households as well as the overall economy.

CSR and Sustainability in Financial Services

In the first video of this two-part video series, Elisa introduces us to sustainability. She begins by looking at the difference between sustainability and corporate social responsibility, two terms that can be easily confused.

More featured content

Book a demo

Ready to get started?

Book a demo

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The FEAST Framework I

The FEAST Framework I

Christian Hunt

25 years: Behavioural science & compliance

In the third video to this series, Christian introduces the FEAST framework, identifying the components behind it, and how they can be used to influence behaviour.

In the third video to this series, Christian introduces the FEAST framework, identifying the components behind it, and how they can be used to influence behaviour.

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The FEAST Framework I

9 mins 46 secs

Key learning objectives:

  • Learn about the Behavioural Insights Team

  • Understand how to deploy the components of FEAST, a 5-part Behavioural Framework

  • Learn the individual concepts behind FEAST & how they can be used to influence behaviour

Overview:

To deploy Behavioural Science (BeSci) effectively, we need to understand the drivers of human behaviour. These are varied and complex, but often highly predictable. By using a simple framework, based around the word FEAST, we can understand what the key drivers are, and how we can influence them.

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Summary

What is the Behavioural Insights Team?

The Behavioural Insights Team (‘BIT’) are a social-purpose company, originally set up by the UK Government in 2010 to deploy BeSci across the public sector.  If you live in the UK, the chances are that you’ve seen a campaign that BIT has been involved in creating.

BIT developed the original EAST framework, on which the FEAST framework that is explained in these videos is based.

What does ‘Fair’ mean in the context of the FEAST framework?

The FEAST Framework begins with the concept of ‘Fairness’.  To ensure that our target audience doesn’t feel manipulated, it is essential to reflect on whether what we are trying to persuade them to do is fair.  Not just from our perspective, but also theirs.

What does ‘Easy’ mean in the context of the FEAST framework?

The easier we make something, the more likely it is that our target audience will do it.  Conversely, if we want to discourage people from doing something, then making it harder, makes it less likely that they will do it.

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Christian Hunt

Christian Hunt

Christian is the founder of Human Risk, a Behavioural Science led Consulting and Training Firm. Previously, Christian was Managing Director at UBS, and Head of Behavioural Science (BeSci), within the Bank’s Risk function. Prior to joining UBS, he was Chief Operating Officer at the UK’s Prudential Regulation Authority.

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