The current landscape of expectations around environmentally and socially acceptable practice are now extremely high. Businesses are highly exposed if they fail to meet the standards expected of them by their stakeholders. Mistakes are often made when the company ‘story’ of their good intentions jumps ahead of their actions.
Key learning objectives:
Understand and define the term ‘greenwashing’
Recognise environmentally friendly operations and good business practice
Identify the mistakes businesses make in relation to greenwashing