The Rising Tide against Greenwashing

The Rising Tide against Greenwashing

Roger Miles

25 years: Behavoural science & conduct

In this two-part video, Roger explores the concept of "greenwashing." First, what does it mean, and where does this idea belong in the current landscape of expectations around what constitutes good business practices and environmentally friendly operations.

In this two-part video, Roger explores the concept of "greenwashing." First, what does it mean, and where does this idea belong in the current landscape of expectations around what constitutes good business practices and environmentally friendly operations.

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The Rising Tide against Greenwashing

10 mins 51 secs

Overview

The current landscape of expectations around environmentally and socially acceptable practice are now extremely high. Businesses are highly exposed if they fail to meet the standards expected of them by their stakeholders. Mistakes are often made when the company ‘story’ of their good intentions jumps ahead of their actions.

Key learning objectives:

  • Understand and define the term ‘greenwashing’

  • Recognise environmentally friendly operations and good business practice

  • Identify the mistakes businesses make in relation to greenwashing

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This content is also available as part of a premium, accredited video course. Sign up for a 14-day trial to watch for free.

Summary
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