What is Creativity?

What is creativity?

Creativity involves using imagination and original ideas to generate novel concepts. It's about making connections between seemingly unrelated ideas to create something new, as defined by John Cleese. While often associated with Creative Industries, creativity is relevant to various roles, aiding in problem-solving and idea generation. It also includes the courage to take risks and see the world differently, as highlighted by artist James Victore. Creativity is comparable to a childhood superpower, enabling unique thinking and innovative solutions to challenges.

Why does creativity matter?

Creativity matters because it drives innovative problem-solving, preventing us from getting stuck in linear thinking. It has led to groundbreaking solutions for companies like Spotify and Apple's iPhone, demonstrating its power to challenge norms and generate fresh ideas. A creative mindset allows us to find smarter ways to address problems and embrace unconventional ideas. It's a tool that not only sets us apart but also provides a competitive edge in today's job market by offering unique perspectives and fresh approaches.

What is alternative uses test?

The Alternative Uses Test is an activity that encourages creative thinking by prompting participants to brainstorm various unconventional uses for a common object. This exercise breaks typical thought patterns and fosters divergent thinking, enhancing one's creative abilities.