![Business to Consumer (B2C)](https://img-cdn.financeunlocked.com/headers-images/financeunlocked/3.jpg?ik-sdk-version=javascript-1.0.3)
Business to Consumer (B2C)
B2C businesses sell their products or services directly to retail and consumer end-clients without using intermediaries or agents. B2C took off with the rise of e-commerce, when companies that previously have sold through third parties, were able to sell directly to retail customers.