About Greenwashing Pathway

What does greenwashing mean, and why is it a growing concern? What does ""greenwashing"" mean, and why is it a growing concern? As environmental responsibility becomes a top priority for many companies, businesses are eager to showcase their commitment to sustainability. However, ""greenwashing"", the practice of misleading consumers about a company's environmental efforts, poses significant challenges. Understanding this practice is crucial for both consumers and ethical businesses. Join Keith Mullin and Roger Miles as they delve into the concept of greenwashing, highlight some notable examples, and discuss the role of various stakeholders in minimising this behaviour.

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Keith Mullin

35 years: Capital markets editorial

Keith is the founder and director of KM Capital Markets, a media and thought-leadership consultancy. He spent the past 35 years working in specialist capital markets media and has had a ring-side seat at all of the major market events. Prior to setting up KM Capital Markets in 2017, Keith worked at Thomson Reuters.