Greenwashing and Impact Washing Jargon Buster

Greenwashing and Impact Washing Jargon Buster

Hannah Duncan

Sustainability marketing & Investor relations

The car company that fudges their emissions, the fast fashion brand that inflates their eco credentials - it seems like everyone we see is misrepresenting their green commitments. In this video, Hannah Duncan explores exactly what greenwashing and impact washing is.

The car company that fudges their emissions, the fast fashion brand that inflates their eco credentials - it seems like everyone we see is misrepresenting their green commitments. In this video, Hannah Duncan explores exactly what greenwashing and impact washing is.

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Greenwashing and Impact Washing Jargon Buster

4 mins 37 secs

Overview

Greenwashing is when a company or organisation claims or implies to be more sustainable than it actually is. Impact washing on the other hand, is when a company or organisation claims or implies to be making more of a green impact than they actually are, intentionally or unintentionally. Both practices are dangerous and we should all be keeping a watchful eye. Firstly, because it takes money away from genuinely sustainable companies and secondly because it doesn’t solve any problems.

Key learning objectives:

  • Understand what impact washing is

  • Define greenwashing

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Summary
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Expert
Hannah Duncan

Hannah Duncan

Hannah is a passionate and experienced copywriter, with a flair for all things finance. Hannah worked as the Senior Content Manager at Invest Click & Invest, before becoming a contributing writer for Hargreaves Landsdown and Fintech Finance where she wrote blogs, white papers and web copy for businesses - as well as articles for magazines and newspapers. Hannah now is the content writer & founder of Hannah Duncan Investment Content.

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